I chose to analyze Bike Nashbar’s website because at the advice of my doctor I have started exercising more. I really enjoy riding my bike and since I live in St George I can ride it year around. What made me pick this site was its really strong grid. It is well laid out. The business objective is fairly straight forward so there is no need to spend a lot of time discussing that. However, I did find it every interesting that for a company that markets bike parts over the web nationally they are using “Fat Tuesday,” a mardi gras theme, to promote a special. I found the site to look and feel clear even though there is a lot of information on the page. I believe it is because it is well laid out with most of the communication coming to me in the nonverbal form of pictures and colorful graphics. Along the top of the page is an intuitive navigation bar to help me drill down deeper into the website if I’m looking for something specific.
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