Monday, February 17, 2014

Fonts

Front Cover

Inside Page

While I was visiting a new client’s office, I developed a bad case of desk and chair envy. My client’s desk and chair look like it belonged in the Indy 500 and not in an office. When I inquired as to where he got it he handed me a brochure and he said that his friend was the manufacturer. I thought to myself the brochure was just as exciting as the furniture. I think it was a very well laid out marketing piece in the fonts caught my eye. That's why I'm using it for this assignment. The 3 different fonts on the front cover kind of really catches my eye. The red stroke around the font with a checkered racing flag underneath it just popped out at me. Then the designers name underneath it changes into something a little bit more playful; however, it has about a 15° slant to it that just screams speed. On the inside the brochure design stays with the same font at the top except for its red without any stroke. The font towards the bottom of the page becomes a simple font that's easy in clean to read. Not only do I enjoy the visual pictures but I found the information to be delivered to me in an exciting and informative way. I give this piece to throttles up.

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