Final Design For VLO

My part of the group presentation was to design apparel. Using the design/logo provide by Emily I converted the black text to white and green for embroidery and screen printing on dark materials.

VLO technology will help you improve your game; however, sporting VLO apparel will help you improve your image. It simply tells other athletes you are very serious about your game. 


Here is the full chest logo on performance jerseys. (screen printed)

Here is the logo embroidered over the heart and direct to garment (DTG) on the back of golf polos

Here is the logo on sports bags.

 

Final I made a Poster for product display.

  I think Emily did a wonderful job in putting together this logo. As she stated: "The law of PROXIMITY and CLOSURE are at work with the large V in the background as it is made of two diagonal lines placed closely to each other in such a way that it looks like they are connected even though they aren't." QUOTED from Emily's blog. http://emilyfhayden.blogspot.com/

Bandits

Here is the official trailer: http://youtu.be/A9kCb0E4O3g

My group chose Bandits, specifically the delightfully fun dance scene. Where Kate, played by the Cate Blanchett, is dancing in the kitchen while making dinner for her sorry excuse for a husband.

My role in the group was to cover Director of Photography (DP), Gaffer and Key Grip. This is the visual technologically (VT) aspect of film making.



PERSONNEL & ROLES

The production chain of command through the VT departments starts with the Director, of course. The role of the DP is pretty much everything that happens in front of the camera. William Dickerson nailed it when he told Thomas Edison all a camera is, "a device to capture and record light." With that in mind, a DP has the final word on lighting and equipment used to shoot the scene. The Director in trusts the DP with converting his mental vision of the movie into streams of data captured in a camera. It is therefore up to the DP and the talents of his department crews to make this magic happen. The DP has 2 major roles/categories to oversee or preform: 1) the ‘digital’ camera inputs such as focus, temp/kelvins, keen, gamma, etc., 2) and the ‘physical’ input of photons that enter the camera lens. For what it is worth, it is my opinion that a good DP sometimes has to think at the photon level. Most DP’s keep their camera crews and go from movie to movie staying a together as a crew. Although, that is not always the case when it comes to the rest of the departments.

"I thank goodness that I have been blessed enough to work on some big pictures there I have witnessed this magic happen. It really just seems like otter magic how a set just comes into being in a matter on of 30 minutes or so."

The Gaffer is the right hand to the DP for lighting. The role of a Gaffer, or sometimes called the Chief Electrician or Chief Lighting Technician , is to figure out the best solution for achieving the DP’s lighting needs, and then work with the Key Grip to provide lighting for the set.

If the DP is the keeper of the vision, then the keepers key is the Key Grip. The Key Grip is truly the wizard on the set. They generally go with the Director and DP to pick out locations based on their knowledge on equipment needed to pull off the shoot.



THE PEOPLE

The DP was Dante Spinotti.

The Key Grip was Scott Robinson

The Gaffer was Jeffery W. Peterson.

My Flick Pick

I just recently watch Top Secret again. It has been a very long time since I saw it; however, I fell in love with this scene all over again.

My Framing

Here is a shot out at Sand Hollow. This is the first frame of a slow pan to the right that reveals a motorcycle kicking up dusk and riding towards the camera.

THE ANALYSIS: The sun glare is left justified from the lower left third to the upper left third. The far shore line travels alone the upper third line with the near shore line entering the shot on the lower third and transitioning on the diagonal up to meet the far shore. Pulling ones eye through the picture from left to right. This is know in cinematography as putting the triangle in thirds.

Here is a shoot of my son. We made it for a 3D insert gag. A UFO flies into the frame later.

THE ANALYSIS: My son is in the left third and the blue sky cross along the frame on the upper third line and the sun glare is on the right third line. The victor is him pointing; however, I will admit I was not taking victor into mind when I composed this shoot.

Here is one of my favorite place to shoot. a very interesting phenomenon happens here. People hang their shoes on a tree along the highway to Zions Park.

THE ANALYSIS: The bulk of the shoes are are justified to the left third. A smaller clump is on the right third just to add a little weight to the frame. I used gravity and a Dutch angle to create the diagonal victor line. It starts in the upper left corner and pulls the eye down through the picture to the lower right corner.

Website

I chose to analyze Bike Nashbar’s website because at the advice of my doctor I have started exercising more. I really enjoy riding my bike and since I live in St George I can ride it year around. What made me pick this site was its really strong grid. It is well laid out. The business objective is fairly straight forward so there is no need to spend a lot of time discussing that. However, I did find it every interesting that for a company that markets bike parts over the web nationally they are using “Fat Tuesday,” a mardi gras theme, to promote a special. I found the site to look and feel clear even though there is a lot of information on the page. I believe it is because it is well laid out with most of the communication coming to me in the nonverbal form of pictures and colorful graphics. Along the top of the page is an intuitive navigation bar to help me drill down deeper into the website if I’m looking for something specific.        

Fonts

Front Cover

Inside Page

While I was visiting a new client’s office, I developed a bad case of desk and chair envy. My client’s desk and chair look like it belonged in the Indy 500 and not in an office. When I inquired as to where he got it he handed me a brochure and he said that his friend was the manufacturer. I thought to myself the brochure was just as exciting as the furniture. I think it was a very well laid out marketing piece in the fonts caught my eye. That's why I'm using it for this assignment. The 3 different fonts on the front cover kind of really catches my eye. The red stroke around the font with a checkered racing flag underneath it just popped out at me. Then the designers name underneath it changes into something a little bit more playful; however, it has about a 15° slant to it that just screams speed. On the inside the brochure design stays with the same font at the top except for its red without any stroke. The font towards the bottom of the page becomes a simple font that's easy in clean to read. Not only do I enjoy the visual pictures but I found the information to be delivered to me in an exciting and informative way. I give this piece to throttles up.

Fright Night movie poster done right...

When comparing movie poster artwork, one can find no shortage of cheesy horror film posters. However, the one that stands out in my mind is the Fright Night posters. I will not say the poster with the black background is bad per say, merely that it is not as good as the below.


This poster makes good use of contrast with the eyes and red text. However, it kind of falls a little short beyond that. I mean to say, contextually speaking, if someone did not know what the movie was and could not read English it possibly would not be immediately apparent to them what the movie is about without studying the poster farther. When I look at this poster through my Gestalt lens I do find it to be simple and clear, but I find it to be missing something in its simple design.    

I really like this poster. One look and I know exactly what it is...  Scare monster clouds, spooky house, person back lit in window. Yep! It is a horror flick. What I think is the part about the poster is that the artist/designer uses artwork to sell the movie not the name, as in the above poster. Through the Gestalt lens, the simplicity is found by braking the poster up into thirds. The upper, mid and lower thirds all offer important information to lead the viewer in the temporal analysis. My eye was drawn to the clouds first, perhaps because of contrast or perhaps do to the face. Then I saw all the other little monsters. That was a great uses of proximity. Then my eye was drawn down to the house. Which is a great piece of work all by itself. The two trees create balance, but they are really dark and that made me focus my attention in the middle, at the house, right where the artist wanted me to. Then I was the person in the window. Power! I want to see this flick! Then I look down and see the name in high contrast white... Two ticket to Fright Night, popcorn extra butter, please.