Fonts

Front Cover

Inside Page

While I was visiting a new client’s office, I developed a bad case of desk and chair envy. My client’s desk and chair look like it belonged in the Indy 500 and not in an office. When I inquired as to where he got it he handed me a brochure and he said that his friend was the manufacturer. I thought to myself the brochure was just as exciting as the furniture. I think it was a very well laid out marketing piece in the fonts caught my eye. That's why I'm using it for this assignment. The 3 different fonts on the front cover kind of really catches my eye. The red stroke around the font with a checkered racing flag underneath it just popped out at me. Then the designers name underneath it changes into something a little bit more playful; however, it has about a 15° slant to it that just screams speed. On the inside the brochure design stays with the same font at the top except for its red without any stroke. The font towards the bottom of the page becomes a simple font that's easy in clean to read. Not only do I enjoy the visual pictures but I found the information to be delivered to me in an exciting and informative way. I give this piece to throttles up.

Fright Night movie poster done right...

When comparing movie poster artwork, one can find no shortage of cheesy horror film posters. However, the one that stands out in my mind is the Fright Night posters. I will not say the poster with the black background is bad per say, merely that it is not as good as the below.


This poster makes good use of contrast with the eyes and red text. However, it kind of falls a little short beyond that. I mean to say, contextually speaking, if someone did not know what the movie was and could not read English it possibly would not be immediately apparent to them what the movie is about without studying the poster farther. When I look at this poster through my Gestalt lens I do find it to be simple and clear, but I find it to be missing something in its simple design.    

I really like this poster. One look and I know exactly what it is...  Scare monster clouds, spooky house, person back lit in window. Yep! It is a horror flick. What I think is the part about the poster is that the artist/designer uses artwork to sell the movie not the name, as in the above poster. Through the Gestalt lens, the simplicity is found by braking the poster up into thirds. The upper, mid and lower thirds all offer important information to lead the viewer in the temporal analysis. My eye was drawn to the clouds first, perhaps because of contrast or perhaps do to the face. Then I saw all the other little monsters. That was a great uses of proximity. Then my eye was drawn down to the house. Which is a great piece of work all by itself. The two trees create balance, but they are really dark and that made me focus my attention in the middle, at the house, right where the artist wanted me to. Then I was the person in the window. Power! I want to see this flick! Then I look down and see the name in high contrast white... Two ticket to Fright Night, popcorn extra butter, please.